Link2list

The simple online solution for improved email deliverabily

Act! estimates that the average distribution list suffers 25% decay each year. Fight list decay with Link2list.

Link2list stands out as the sole email list verification service that operates within Act!, boasting a user-friendly interface suitable for all skill levels. By integrating with Act! through the Web API, Link2list simplifies the process of list cleaning, efficiently updating 1-3 contacts per second with a deliverability rating to ensure the safety of your email communications.

Email list hygiene doesn't have to be hard, but it has to be done

Act! Marketing Automation (AMA) offers a robust and economical solution for generating fresh leads. To fully leverage AMA, it’s crucial to have a current, clean, and actionable database.

Consider this not just as sound advice but as a warning. Utilizing outdated or uncleaned data with AMA can diminish the impact of your marketing efforts in the short run and may have adverse long-term effects on your business. Sending emails to a disengaged or risky audience can harm your sender reputation, leading to decreased email deliverability and an increased bounce rate. A high bounce rate can put your AMA account at risk, with persistent rates above 5% potentially resulting in suspension or even cancellation without a refund.

Given the clear advantages of a pristine distribution list and the severe consequences of neglecting list hygiene, one might wonder why it isn’t a universal practice. The answer is simple: it requires significant effort. However, Link2list changes that.

Link2list, a component of the Linktivity Suite, is an efficient email scrubbing service that’s as straightforward to use as it is potent. It enables Act! users to swiftly verify their email addresses within Act!, updating each record with a deliverability score. Users simply select a target group, initiate the process, and Link2list verifies 1-3 contacts per second until completion.

The simplicity of Link2list is its hallmark.

Link2list offers two service tiers. The first tier utilizes our native email verification system, while the second integrates with BriteVerify.com, a leader in email validation. Both options operate at comparable speeds and offer similar accuracy levels, within 7% of each other. The choice is yours, and both options require no manual data entry within Act!

Six reasons to start using Link2list?

  • Build and maintain a clean and actionable database by preventing bad data from entering your system.
  • Reach and engage more people by reducing your bounce rate and protecting your sender reputation.
  • Reduce email marketing costs by only paying for valid recipients.
  • Communicate more effectively and focus your sales, marketing, and customer service efforts on real opportunities and customers.
  • Safeguard your Act! Marketing Automation account, while getting the highest returns from your AMA investment.
  • Save time & effort! Link2list validates 1-3 contact records per second, helping you focus your marketing efforts on viable leads, while easily blacklisting the dubious records

The magic is in the math

In fact, we're so confident Link2list will work for Act! users, we're providing the first 500 record validations* at no extra charge. After that, charges range from $0.003 to $0.01 per record, depending on which service you use. That means for as little as $50, Link2list will scan 10,000 contact records inside your Act! database in less than an hour!

     System Requirements & Subscription Terms

  • A current Act! subscription (Act! v18 or higher)
  • Act! security role of "Standard" or higher, with WebAPI permissions assigned
  • Act! Premium Cloud or Act! Premium with a WebAPI URL, or locally install Act! Connect Link
  • Act! WebAPI v1.0.409.0 or K-API
  • All prices listed are in USD, and billed per user/per database

Link2list's Time Saving Features

Simple Steps to Good List Hygiene

  • Works with groups in your database

    Target the contact's whose emails you wish to validate by creating either static or dynamically populated group in Act!, and Link2list will only check those contact's email address. This could be your master marketing group from which all your small marketing groups are comprised.

  • Updates the email status field

    Link2list creates the required field in your Act! database, and then indicates whether that contact's email address is valid, invalid, accept all, or unknown.

  • Run Link2list from anywhere

    Link2list is an online service, meaning you can run it from anywhere - including tablets and Mac's. No need to have Act! installed, Link2list uses the WebAPI to connect to your database from anywhere.

  • Run Link2list on multiple groups

    Link2list can be configured to run against as many groups as you wish, each with their own schedule. Configure Link2list based on what makes sense for your unique database.

  • Your choice of email verification

    Link2list offers two types of email verification - our native service and one that integrates with Briteverify.com. Both authenticate the email addresses in your list at similar speed and accuracy, but the native service requires little or no setup (Email verification fees are sold separately).

  • Schedule your List Scans

    Configure Link2list can be configured to run a scan on a designated group on an automated basis each day, week, or month. You can even exclude contacts that have been previously scanned to save costs.

  • No software to install

    Link2list is an online service, meaning there is no software to install.

  • Rinse & Repeat

    Keep your email list current & accurate by running regular scans. Over time existing contact's email addresses become invalid, and new contact's will be added, so it's important to run Link2list regularly to maintain good list hygiene.

Link2list FAQ's

  • Real-time Email Verification API: The single-verification API is ideal for integrating point-of-capture data verification into your own applications. This transactional email verification API should be used in response to an action, like a form submission or button click. It should NOT be used for verifying emails in an existing list or database one-by-one. So for that purpose, you may utilize the Bulk API.
    Please note that our native email verification system introduced in late November 2023 does not require a BriteVerify API key.

  • There are only 4 statuses for an email in Link2list and BriteVerify.
    Valid: The email represents a real account / inbox available at the given domain
    Invalid: Not a real email
    Unknown: For some reason we cannot verify valid or invalid. Most of the time a domain did not respond quickly enough.
    Accept All: These are domains that respond to every verification request in the affirmative, and therefore cannot be fully verified.

  • No, it cannot because an API connection cannot read a web based lookup. The API uses the record manager's credentials to access the data directly, not an active login session. Our Opt-in Manager API utility has the ability to work with a basic or advanced query of contacts, but it cannot see a current look-up.

  • By default the answer is No. If an email address has been scanned and the Email Status field updated, Link2list will skip over that address, and you won't be charged. If, however, you wish to verify emails that have been previously checked, you can click the checkbox below the Link2list settings, and it will scan ALL email addresses in your selected group. In this case you will be charged by Validity.com for those rescans.

  • No we do not. The customer's BriteVerify account is in no way linked back to Keystroke, and we're not paid in any way from Validity.com, which speaks to the confidence we have in their service.

  • Absolutely not. All three legislations have different principals, priorities, and penalties, but none pertain to your individual bounce rate. Your bounce rate can impact your domain reputation and your account with your email service provider (ESP), which also includes Act! Marketing Automation. Continued bounce rates in excess of 5% can lead to account suspension and eventual termination without refund.

  • Most email service providers (ESP's), including Act! Marketing Automation deem anything below 5% bounce as acceptable. Continued rates above this threshold can lead to account suspension, and eventual termination if not improved.

  • Yes, you can configure as many scans for as many groups as you wish, but each scan can only be linked to one group.